The Beginning and Yubran's story
In 2021, while working as a civil engineer in Germany in close communication with interior designers, I found myself
frustrated by a glaring problem: the world of wall art had become
predictable.
Mass-produced prints dominated every furniture showroom
and design store. Everywhere I looked, whether visiting friends' homes,
browsing showrooms, or scrolling through interior design platforms, I
saw the same reproductions, the same safe choices, the same lack of
original character.
As someone who spent years mastering digital art and design, I knew
there was a better way.
Art shouldn't be confined to what can be
mass-printed and shipped in bulk. It should be tactile, dimensional,
alive with texture, something that commands presence when you enter
a room.
So I asked myself: What if I could bridge my digital artistry with
traditional painting craftsmanship? What if each piece could be created
specifically for the person who would live with it?
That question became Radikal Homes.
— Yubran Zelaa, Founder & Creative Director